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Content Marketing: 5 Things to Ignore
Keyword research, article perfection, best writing practices, process richness, and vanity metrics.
Sep 87 min read


Learn the Principles of Content Marketing
Repeat your message, help your audience not to think, and have an ego.
Jun 203 min read


5 Tips to Ensure Your Content Is Useful
Good content always performs. Here's how to hit the mark.
Apr 35 min read


What Does It Take to Be a Content Writer
Consistent and correct drafts on diverse topics in high volume.
Mar 94 min read


Content Writing Simplified: From Beginner to Professional
Introduction to one of the most important skills and the prologue to the book.
Feb 194 min read


Persuasive Writing: Everything You Need to Know
Make someone do something.
Dec 30, 20244 min read


4 Hacks to Persuade Easily
Empathize, NESB, Flatter, Repeat.
Dec 25, 20244 min read


Dark Persuasive Tactics: Lessons From Media, Religion, and Politics
Claiming supremacy, blaming others, promising exclusivity, giving a taste, and tossing up word salads.
Dec 24, 20244 min read


Difference Between Persuasion and Manipulation
Two definitions for each. Explained with examples.
Dec 22, 20243 min read


Using Feminism to Sell Cancer (Ft. Virginia Slim Cigarettes)
Fortunately, it didn't work that well.
Dec 12, 20243 min read


Honing Your Persuasive Skills (4 C’s)
Companion, content, confidence, conditions.
Dec 4, 20244 min read


Writing Articles That Persuade: 5 Tips
Get to the point, respect your readers, ditch the template, criticize your pieces brutally, and trim the fat.
Nov 26, 20246 min read


How to Gain Persuasive Power Over an Audience
There are six principles. Here's how you can apply them.
Nov 21, 20244 min read


What It Means to Be Persuasive
Definition, types, and the finer nuances of persuasive communication.
Nov 5, 20246 min read


The Fundamentals of Persuasive Writing
Learn how to influence, convince, and motivate.
Nov 1, 20244 min read
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