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How to Accurately Measure B2B Content Marketing ROI
A total of nine metrics across three categories.
Jan 57 min read


Rarely Does Anyone Realize the Absolute Self
There is a way to merge with the Absolute Self, though.
Jan 44 min read


Existence or Life is a Transitory State
We are in it for the journey.
Dec 30, 20252 min read


Death is Life’s Unavoidable Conclusion
Embrace the truth and realize your destiny.
Dec 30, 20253 min read


Video Content Strategy for B2B SaaS Brands (AI and Featured)
You can get started tomorrow.
Dec 30, 20259 min read


The Absolute Self is Constant, But Its Manifestations Are Temporary
Material, mind, and knowledge.
Dec 29, 20253 min read


2025 Review: Owning My Mind (ft. David Goggins)
The obligatory annual review.
Dec 28, 20259 min read


B2B SEO Strategy to Generate Organic Leads
Works for AI and traditional search engines.
Dec 28, 20255 min read


The Fastest B2B SaaS Content Writing Workflow Ever
Straightforward, customizable process that you can iterate over time.
Dec 25, 20255 min read


The Foundations for E-E-A-T in B2B Content Marketing
The basics will take you far.
Nov 19, 20255 min read


Content Topics That Move the Marketing Needle
Customer-centric from the brand’s perspective.
Nov 11, 20254 min read


Winter Arc 2025: Mindful Strategy for Content Creation
Eat. Sleep. Create. Repeat.
Nov 9, 20255 min read


What is a Content Strategy and How to Create One
Identify where you are, kick off with articles, build links, post on social media, and focus on the controllables.
Nov 1, 20256 min read


Downshifting in Mid-Corner (ft. Max Verstappen)
The strategy to become unbeatable.
Oct 15, 20254 min read


Content Marketing Challenges for Lean and Agile Teams
Unrealistic goals, dumb team members, broken workflow, disguised unemployment, and stagnancy.
Oct 13, 20257 min read


Why AI Will Never Replace Content Writers
AI doomthinkers need to read this.
Oct 2, 20257 min read


Sleepless in Siam
I struggled to sleep at a recent trip. This is the first step toward the solution.
Sep 23, 20257 min read


The Goal of a Content Marketing Strategy
Generating revenue (via branding).
Sep 16, 20255 min read


Content Marketing: 5 Things to Ignore
Keyword research, article perfection, best writing practices, process richness, and vanity metrics.
Sep 8, 20257 min read


The Anatomy of a Content Marketing Strategy
Five elements you need to master.
Aug 19, 20257 min read
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