The Fastest B2B SaaS Content Writing Workflow Ever

1. Title validation: Generate suggestions based on the problems you solve for your ICP. The more the better. Then, approve the ones that fit your brand’s context best and prioritize them based on market value.

2. Outlining: Analyze search intent and conduct SERP research. Use that information to craft detailed outlines for the approved titles. It should flow logically, cover each section in appropriate depth, and provide actionable advice.

3. Drafting: This one should be easy if you did the above two well. Write as you would speak to your potential customer in a professional environment. There are tips to make your draft more impactful, which are covered below.

4. Meta details: Paste the completed draft into ChatGPT to get the meta details and a few social media posts. Most of the time, you will get a good enough output.

5. Publication: Put the content out immediately. None of the hard work done above matters if your message stays as a draft. Make sure the review and approval process is streamlined from the get-go. This is where most teams lose time.

Each of the creative steps above (1-4) can be done better with custom content writing GPTs.

In the rest of the chapter, I’ve explained how to nail the operational aspect of the above steps to balance speed and quality.

What is a good B2B SaaS blog title

A good title talks about a problem you solve so well that people will pay you for it. The more they are willing to pay, the better the title. It should NOT talk about broad concepts just for the sake of general knowledge gathering, but rather to accomplish tangible results.

Simply put, MOFU and BOFU topics.

The title should clearly say who it is for and why they should read it. For instance, the title “X Best Video Generators for YouTubers” is clear about who should read it and why.

Another element you can include is value. In some cases, the value can be deduced intrinsically. For the title example shared above, the audience can intuitively deduce that the value is more content output while remaining cost-effective.

However, there are cases that demand that you narrow things down.

The title, “X Best Video Generators for Horror YouTube Channels,” targets a much specific niche compared to the one shared earlier.

How to create the perfect outline for a B2B SaaS audience

First, respect the title. Consider this very chapter, for example. The introduction immediately does justice to the title by delivering the value upfront.

Plenty of B2B SaaS content writers engage in textual foreplay where they talk about something other than the core value the reader clearly seeks. The rationale behind this is to increase the word count and target more keywords, which works horribly today.

Second, the flow should make logical sense. An effective way to know that is by examining the skeleton outline that contains the H1, H2s, and H3s. If you can effortlessly follow the sequence and find reason, chances are that your audience will deem it comprehensible.

Third, each section of the article should connect to the title in some way. Again, you don’t have to explicitly link it to the central theme, but it should be obvious.

Fourth, create a dedicated H2 for your product or offering. Rather than cramming a short paragraph about your solution at the end of the “Wrapping Up” section with a salesy CTA, it’s better to have a brand new section.

An H2 like “Why ABC Video Generator is Best for YouTubers” sets the right expectation, where your readers will expect it to be promotional. It also gives you the freedom to explain to your future buyer and the search engine algorithms to explain why you are the best.

Finally, include an FAQ section where you can comfortably include the keywords that are difficult to integrate organically into the body of the article. You can have branded FAQ questions around your offering, as long as they are directly related to the problem statement mentioned in the title.

4 tips to write articles that get read

1. Provide the value in the introduction

Most of the B2B SaaS purchase decision-makers are busy. They usually scan through the content they find online and only read a select few of them.

When you share the key information right at the start (using the BLUF technique), you either hook them in for the remainder of the article or give them enough useful information to remember you.

This is where you can differentiate yourself from the market as well. A lot of the problem-solution content in the B2B SaaS space begins with a whole bunch of obscure buildup. By eliminating the fluff, you stand out in the crowd effectively.

2. Earn trust through reasoning, stats, and facts

When you are explaining why your solution or approach is superior compared to others, it is an assumption unless objectively proven.

You can prove your comments by demonstrating that your product works, explaining the underlying principles that deliver the results, and sharing additional verified, factual information that supports your claims.

For the majority of the cases, it’s simply going to be logical reasoning that discusses the whys for the hows to give your readers confidence to open their wallets.

At the same time, firsthand statistics and relevant numbers from authoritative third-party sources are also quite effective.

3. Actionable content beats everything

The goal of any and every B2B SaaS content piece is to help your readers accomplish something. If it just informs or entertains, its revenue potential declines.

For instance, if you are publishing an article titled, “X Best Video Generators for YouTubers,” it had better contain a section titled, “How to Choose the Best Video Generator for You.”

Similarly, an article that highlights the “latest trends” is useless unless it gives practical tips to the reader on how they can respond to it.

4. Don’t waste your reader’s time

This is a very obvious point, but it had to be said. I’ve read many articles that could be long-form LinkedIn posts. Such content pieces turn your readers off to the point that they never return.

The best way to ensure it is to only say the necessary things in the ideal way.

If you are sharing sequential steps to complete a task, use the bulleted list format. 

If you are logically explaining why something works well, paragraphs are better.

If you are comparing two things, create a table to summarize the points.

Rather than following the established “best practices” around scannability, use your own mind to determine the ideal format or style.

When your audience gets the value immediately, simply by scrolling through your content, they are more likely to look at your brand favorably when they are ready to buy.

Next steps: Incremental improvements

Content writing is a complex process that handles many variables. You have to consider the nuances of everything, from the readers’ habits to the nature of the niche you are in.

It is natural to produce sub-optimal content pieces while taking more time. Instead of revisiting the workflow and changing the content marketing team or strategy, it’s significantly better to tweak things slowly.

The ultimate goal in life is the mastery of a skill and of yourself.

And it starts with repetition.

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Next Chapter: B2B SEO Strategy to Generate Organic Leads

Previous Chapter: The Foundations for E-E-A-T in B2B Content Marketing

Index (with Prologue): Content Marketing 101: For Lean and Agile Teams