top of page
How to Accurately Measure B2B Content Marketing ROI
A total of nine metrics across three categories.
Jan 57 min read
Video Content Strategy for B2B SaaS Brands (AI and Featured)
You can get started tomorrow.
Dec 30, 20259 min read
B2B SEO Strategy to Generate Organic Leads
Works for AI and traditional search engines.
Dec 28, 20255 min read
The Fastest B2B SaaS Content Writing Workflow Ever
Straightforward, customizable process that you can iterate over time.
Dec 25, 20255 min read
The Foundations for E-E-A-T in B2B Content Marketing
The basics will take you far.
Nov 19, 20255 min read
Content Topics That Move the Marketing Needle
Customer-centric from the brand’s perspective.
Nov 11, 20254 min read
What is a Content Strategy and How to Create One
Identify where you are, kick off with articles, build links, post on social media, and focus on the controllables.
Nov 1, 20256 min read
Content Marketing Challenges for Lean and Agile Teams
Unrealistic goals, dumb team members, broken workflow, disguised unemployment, and stagnancy.
Oct 13, 20257 min read
Why AI Will Never Replace Content Writers
AI doomthinkers need to read this.
Oct 2, 20257 min read
The Goal of a Content Marketing Strategy
Generating revenue (via branding).
Sep 16, 20255 min read
Content Marketing: 5 Things to Ignore
Keyword research, article perfection, best writing practices, process richness, and vanity metrics.
Sep 8, 20257 min read
Promoted My "Content Writing with AI" Book on Medium
Decent results for a first try. The dwell time for some articles was great, though.
Apr 8, 20253 min read
If You Have to Pitch, You Failed
The writer's goal is to make them want to buy the product or seek the services.
Apr 5, 20254 min read
The Fundamentals of Persuasive Writing
Learn how to influence, convince, and motivate.
Nov 1, 20244 min read
bottom of page