Promoted My "Content Writing with AI" Book on Medium

Last year, I purged my website and recreated it from scratch. There were some content organization issues and a few foundational stones weren’t planted firmly. Additionally, I ran a bunch of experiments on the site that failed and ruined my content strategy.

Then, for a few months, I was just slow for whatever reasons. Finally, when existential crisis and depression kicked me in the nuts, thanks to a series of terrible decisions I made, I woke up.

It was early October, and I knew I had to make a real comeback.

The strategy was simple — publish a book on the website and promote it on my Medium profile.

The book was about leveraging AI-enabled tools for content writing. It was aimed at experienced content writers and marketers.

After publishing the epilogue in late October 2024, I proceeded to market it.

I had a simple game-plan — publish articles on Medium that contain one solitary link to one of the chapters of the book. The articles were either brand new or snippets from the chapters themselves.

And the results were surprising.

A few genuine readers

I’ve promoted the book for a few weeks. To paint a comprehensive picture, I’ve collated the data for the next three months, that is from November 2024 to January 2025.

From the face value, the traffic numbers weren’t that impressive.

However, considering this is a fresh website with a handful of posts that were marketed through Medium, it was pretty dope. The dwell time of the top performing posts from that time was quite motivating as well.

I must confess that the aforementioned numbers were achieved because my content legitimately slapped. The chapters from my content writing with AI book were far superior to anything on the internet, including some of the paid courses.

The underlying reason for that was that I wrote it from experience.

Moreover, my core objective wasn’t to trick people into clicking on my link to earn some traffic that would stoke my ego. It was to share actionable knowledge.

Medium is underrated for content marketing

My biggest gripe with the mainstream content marketing industry is that it primarily consists of following best practices and rarely producing useful content.

Companies or individuals promoting their stuff through link building or guest posting leverage spammy content. Of course, most individual creators with lower budgets can’t compete with their volume, giving the polluters an unfair advantage.

Thankfully, Medium is immune to all of that.

The platform promotes storytelling, which can be a bit lame if you are interested in sharing educational or academic content, that puts the focus on quality.

Hence, if you truly believe your content is better than others, there is no other platform better than Medium. Your articles will be read by people actively looking for information who value expert-led substance over anything.

For entrepreneurs and businesses that want to establish themselves as thought leaders, it is crucial to invest in Medium early. Some of my readers even reached out to me on LinkedIn to compliment my creations.

Wrapping up: Be edgy

Note that Medium is like a social media platform, but for long-form content intended for pretentious folks who see themselves as better than doom scrollers (although there is some truth to that). 

To capture their attention, you can’t be a PR-trained parrot. Instead, you have to keep it real.

In other words, be opinionated, regardless of how wrong you think you could be. I’ve published quite a few posts on Medium featuring my half-baked hot takes on popular things such as generative AI and iPhone 16.

Was I right? It doesn’t matter. What mattered was that it attracted eyeballs and got people commenting on it, which increased my reach further.

Most professional content writers can’t do it because they’ve lost their creative bone to their corporate overlords. The only kind of articles they can churn out of their smooth brains are search engine-friendly, keyword-rich slop that pretends to add value.

The odds are in your favor if you are authentic.

Godspeed.

Until next time,

Tara