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The Foundations for E-E-A-T in B2B Content Marketing
The basics will take you far.
Nov 195 min read
The Goal of a Content Marketing Strategy
Generating revenue (via branding).
Sep 165 min read
Content Marketing: 5 Things to Ignore
Keyword research, article perfection, best writing practices, process richness, and vanity metrics.
Sep 87 min read
The Anatomy of a Content Marketing Strategy
Five elements you need to master.
Aug 197 min read
Content Marketing 101: For Lean and Agile Teams (+ Prologue)
The best strategy ever.
Aug 116 min read
Learn the Principles of Content Marketing
Repeat your message, help your audience not to think, and have an ego.
Jun 203 min read
Promoted My "Content Writing with AI" Book on Medium
Decent results for a first try. The dwell time for some articles was great, though.
Apr 83 min read
If You Have to Pitch, You Failed
The writer's goal is to make them want to buy the product or seek the services.
Apr 54 min read
The Goals of a Content Writer
Aid the prospect in each stage of the buyer's journey.
Apr 14 min read
Different Content Writing Career Options
Classified based on employment type and specialty.
Mar 284 min read
Adding Emotions to My Creations
A critical lesson in my content creation journey.
Mar 94 min read
A Book on Content Writing
Content structure, marketing strategy, and timeline.
Feb 134 min read
Why Tupperware Went Bankrupt
Manipulative marketing and failure to adapt.
Jan 63 min read
Persuasive Writing: Everything You Need to Know
Make someone do something.
Dec 30, 20244 min read
4 Hacks to Persuade Easily
Empathize, NESB, Flatter, Repeat.
Dec 25, 20244 min read
Dark Persuasive Tactics: Lessons From Media, Religion, and Politics
Claiming supremacy, blaming others, promising exclusivity, giving a taste, and tossing up word salads.
Dec 24, 20244 min read
Byju’s Inevitable Downfall (Three Reasons)
Bad product, predatory sales, and stupidity.
Dec 12, 20242 min read
Using Feminism to Sell Cancer (Ft. Virginia Slim Cigarettes)
Fortunately, it didn't work that well.
Dec 12, 20243 min read
Honing Your Persuasive Skills (4 C’s)
Companion, content, confidence, conditions.
Dec 4, 20244 min read
How to Sell a Useless App (Ft. Superhuman)
Illusion of value and shady marketing practices.
Nov 27, 20245 min read
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