Empathize, NESB, Flatter, Repeat.

Claiming supremacy, blaming others, promising exclusivity, giving a taste, and tossing up word salads.

Two definitions for each. Explained with examples.

The second stint at Renault, then Ferrari, McLaren, Alpine, and finally Aston Martin, all were stupid moves.

Bad product, predatory sales, and stupidity.

Fortunately, it didn't work that well.

McLaren won the constructors and Max entertained us.

Plenty of breaks for recovery.

Companion, content, confidence, conditions.

All of the content pieces I published failed to deliver value to the audience.

The 2024 Qatar Grand Prix was chaotic with many safety cars. Max won and Sauber got their first points of the season.

Four things apart from his natural talent make Max the championship-winning machine that he is.

The reward lies in the sincerity of your effort.

Illusion of value and shady marketing practices.

Get to the point, respect your readers, ditch the template, criticize your pieces brutally, and trim the fat.

Fun outcomes but 'meh' race.

The fundamentals of PR to handle a disaster.

There are six principles. Here's how you can apply them.

Piastri for the win.

Ferrari can finish P1, P2, or P3.